Activate the Employer Brand
Employer Branding is decisive in helping a company achieve its growth plans. The competition for talent is getting tougher and today there are many professions with a shortage of labour, directly affecting the progress of today’s businesses. Why should talents who already have a good job switch employer?
You can increase your visibility as an employer and remind your target group of your presence by planting a seed in the minds of the talent. By increasing your familiarity as an employer and showing what you have to offer and your unique qualities, you will attract the right talent in the long-run. We use technology to build target groups from the talent who are attracted and engaged in your employer brand.
By storytelling in interviews and videos, you want to spark an interest in you as an employer and describe what it’s like working at your company. We feed the talent who are familiar and attracted by your brand with relevant content to generate a unique interest in you as an employer. We convey the talent to your website where they can read more about what it’s like working at your company and how others have developed their careers.
Advertising job vacancies effectively
The majority of talent already have good jobs and are not actively looking to change employer. You can increase your hit ratio among applicants by being visible in channels where the job seekers are, both passive and active, while also targeting the right profile. We get results through continuous optimisation and data-driven advertising to attract and convert applicants.
Conversion requires the right technology and expert manual guidance to ensure results in the number of applications. We help the client set measurable goals and work actively with A/B tests and retargeting. Decisions about what the most suitable content and graphic material is for converting the target group is based on facts and data.
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Campaign planning and project management
We are specialists and work closely alongside our clients using a pro-active approach. We take responsibility for everything from concept to content, distribution and, ultimately, conversion. We draw up annual plans for the campaigns in social media, geared to the employer brand and recruitment needs.
Based on our clients’ activity plans and budgets, we present proposals for a strategy to reach relevant target group in social media. We decide everything from the most appropriate channels for the target group in question, how the campaigns should be scheduled time-wise to generate the best results for the required type of content.