Our 3 keys to measure the impact of Employer Branding

To be able to measure the success of your Employer Branding initiatives, it’s important to have defined targets and KPI:s. Without them, it will be difficult to know how well your campaign performed, and if it yielded the needed return. The KPI:s should also be defined before you create and launch your campaign, since these will act as guidelines in your audience targeting and creative process.

In this whitepaper we have defined 3 keys which you should keep in mind to be able to measure the success of your Employer Branding.

This whitepaper is only available in Swedish. Feel free to reach out to us if you need information in any other language.

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