Zenuity are facing major challenges in attracting and recruiting top talent within IT, both in Sweden, Germany and in the US. Without attracting the right talent the company will have great challenges in delivering on the expected growth and results which will affect the entire business long term. The challenge with IT professionals is known today and to be a preferred employer among this target audience is a challenge for every employer today. The question was what it takes for Zenuity to be relevant and an appealing option for the most attractive target audience among recruiters, i.e. IT?
Number of people reached by the campaign in Sweden and Germany.
Total number of visitors to the career website.
Total number of application clicks.
Become a Zenuitan
With focus on the core, the employees of the organization, we created the concept “Become a Zenuitan”. We portraited Amanda, who had been successfully recruited in the previous campaign during spring and represented the target audience well. The ambition was to create a campaign that showed transparency and an authentic feeling, at the same time we wanted to keep the consistency and the look & feel from previous campaigns. Since the IT-industry is male-dominated we advised Zenuity to portrait women in their employer branding communication, to increase the numbers of female applicants. Data from previous campaigns has shown that such strategy has a big impact on the female audience.
The technology behind autonomous driving was highlighted
The campaign was activated in Germany and Sweden and was live for four months. Using motion media, in which we highlighted the technology behind autonomous driving and how, as developers, we can help develop the future, our objective was to increase the target group’s interest to Zenuity. The ads were disruptive and eye-catching and generated high engagement. The targeted group viewed the whole ad, at least once.
”The partnership with KSMG is incredibly smooth, professional and rewarding. The team’s expertise guided us through the whole project and the campaign’s outcome exceeded our expectations.”
Louise Bichler, Recruitment Specialist, Zenuity