Telia Cygate – KSMG

”I’m delighted with the way KSMG grasped how we wanted to communicate our trainee programme; succinctly, and humorously. The campaign helped us reach the students, resulting in far more applicants than we could have hoped for”

Kristina Gunnarson, Marketing Manager, Cygate AB

The Challenge

Telia Cygate approached us to help them increase the Cygate brand awareness and took the opportunity to increase its familiarity among students in Sweden with its Trainee program, which opened for applications in spring 2019. 

We were tasked, over a 3-month period, with increasing familiarity with the brand, converting applicants and, in the long run, helped them recruit 6 qualified applicants to the autumn’s trainee programme.

The Solution

We used motion media to create familiarity with the start of Cygate’s Trainee programme.The advertisements went live on Facebook, Instagram and LinkedIn. This was communicated to the top students at Sweden’s largest student cities. 

Initially our campaign was intended to increase familiarity and interest in the trainee vacancies. The talent who read these campaigns and showed an interest in the content received targeted job ads in the last stage. Continual retargeting was performed on all those who read the campaigns and/or had visited Cygate’s campaign website.

The Result

- 180,000 people were reached by the campaigns. 
- The landing page had 5,000 visitors. 
- The job advertisements were read by 2,000 people. 
- This resulted in a 88 application clicks. 
- Average CTR was 4.5%.