Background
EY faces a major problem in attracting and recruiting finance-talent to start their career within audit. It is a problem for the industry itself but here EY wanted to launch a campaign where they show how they work with modern systems, digitalization of processes and so on. The campaign ran in all the major student cities in Sweden, targeting graduates within economics and finance.
651t
Number of people exposed to the ads.
14t
Total number of people who read the ads.
143
Total number of application clicks.

Website
A career site was created with the aim of clarifying what life at EY looks like for the accountants. Here we wanted to highlight employee portraits and give an honest and genuine picture of what everyday life at EY looks like.
We use clear Call-to-action (apply now) buttons where we encourage the candidates to apply.
