Background

Assemblin is a one-stop installation and service partner with operations in Sweden, Norway and Finland. They want to position themselves as an industry leader. In the first steps to becoming so they developed the concept ”It’s the inside that counts”. Assemblin designs, installs and services technical systems for air, energy and water. Systems you don’t often see, but which make buildings function and people feel at home…

403t

Number of people reached by the campaigns

4,632 

Total number of visitors to the career website

9.1% 

Increased ad-recall/brand familiarity in all the Nordic countries

“It’s the inside that counts”

You can read about the “It’s the inside that counts” concept here:
https://www.assemblin.com/sv/om-oss/det-ar-insidan-som-raknas/

The rooster and and the dog portraid the part of “It’s the inside that counts”. KSMG customized the content for social media and launched the campaign in Sweden, Norway and Finland on Facebook, Instagram and LinkedIn.

We worked both on a conversion-oriented basis and with brand familiarity when it came to the various campaign formats.

With a humorous, innovative approach to employer branding work, Assemblin saw a sizeable increase on the campaign website and a 9.1% increase in brand familiarity among the target group in the whole of the Nordic region.

Why is measuring brand familiarity on the social media (which traditionally is very difficult to measure) so effective and reliable? Using Facebook/Instagram’s technology and algorithms we measured the brand familiarity from the target group before and after the campaign.

”Our partnership with KSMG is straightforward, smooth-running and professional. Based on our material and our requests regarding purpose and target group, they created an effective campaign that yielded results, and with comprehensive feedback afterwards.”

Hanna Axelsson Katzeff, Communications Specialist, Assemblin

Our contribution